Why Advertise to Bears?
You already know that the gay community represents a significant force in the marketplace, and responds with appreciation and loyalty to advertisers who take the time to pay attention:
• One out of nine couples are in
same-sex relationships.
(2000 US Census)
• The spending power of the gay
community is over $608 billion a year.
(Witeck-Combs)
• 78 percent of gay consumers prefer
to buy from companies which advertise directly to them.
(Greenfield Online)
• 89 percent of gay consumers are
likely to seek out brands which have advertised in gay
media.
(Simmons)
Much of the advertising and media aimed at the gay consumer focuses on the mainstream 18 to 25 year old gay man. But as the Baby Boomers and Generation X men who helped create the gay revolution mature, the popultion as a whole is getting older, and their tastes are shifting.
One of the fastest-growing and most under-appreciated demographics in the gay community is the more established man with the resources and leisure time to enjoy the good life. Men who have the desire and the capacity to indulge in the pleasures of the flesh and the spirit.
In a word, bears.
By advertising in BearParty Magazine, you will gain access to one of the most desirable market segments in the gay community. You will be telling these men that you respect their choices, and that you want their business. And you will be rewarded for that attention.
Access
We have access to the customers you want to reach. We are glad to work with advertisers who recognize the value of this special community. This media planning guide should help you get started.
Get in touch with us to find out more about preferred placement, sponsored features, and other ideas.